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According to
the
American Marketing Association, marketing research is
the systematic gathering, recording, and analyzing of data
about problems relating to the marketing of goods and
services.
Every business must ask the following questions to devise
effective marketing strategies:
-
Who are my
customers and potential customers?
-
What kind
of people are they?
-
Where do
they live?
-
Can and
will they buy?
-
Am I
offering the kinds of goods or services they want - at
the best place, at the best time and in the right
amounts?
-
Are my
prices consistent with what buyers view as the product's
value?
-
Are my
promotional programs working?
-
What do
customers think of my business?
-
How does my
business compare with my competitors?
Internet Marketing
Research (IMR) is not perfect. It deals with people and their
constantly changing behaviors, which are influenced by
subjective factors. To conduct marketing research you must
gather facts and opinions in an orderly, objective way to
find out what people want. At DDM, we do more than that. We
continue to research all areas of the internet world and
come up with the best cost effective solution by placing
polls, surveys and any other means necessary to provide the
very best for our clients.
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